dipeeo

Dipeeo cut the writing grind and gave every employee 30 minutes back daily

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By François Lemarié et Lisa GarciaCOO & Account Executive
  • Context: 35 employees (legal experts, sales, marketing), 550 recurring clients, and a position as an outsourced DPO where every piece of writing directly reflects the company’s credibility.
  • Dual writing standards: on the legal side, GDPR documents delivered to clients must be flawless; on the sales side, every prospecting email carries Dipeeo’s brand image.
  • Manual workarounds: copy-pasting templates from draft emails, manually checking conjugations on Google, multiple rounds of proofreading before every send.
  • Unnecessary mental load: re-reading every email three times to catch typos, at the expense of time spent on client relationships.
  • Inconsistent messaging: without a shared tool, each employee wrote in their own tone, diluting the brand image.
  • Browser extension, zero friction: installed in seconds on Chrome, natively integrated with Gmail, Slack, LinkedIn, and Google Drive.
  • Continuous auto-correction: spelling, grammar, and rephrasing across the entire workspace, with no action required.
  • Team-shared snippets: shortcuts for meeting notes, follow-ups, and standard replies. A shared library that aligns the sales tone of voice.
  • Tailored onboarding: a dedicated CSM, a group training session, and an on-site visit to fine-tune the setup for each team’s needs.
  • Usage analytics: tracking the number of corrections, words corrected, and active users to measure real impact.

Dipeeo is a French legal tech company that serves as an external DPO registered with the CNIL and manages GDPR, AI Act, and Data Act compliance for over 550 companies. With a 35-person team spanning legal experts, sales, and developers, writing quality is a strategic priority: every legal document delivered and every prospecting email sent directly reflects the company’s image and credibility.

The challenge: ensuring flawless writing on both the legal and sales fronts, while freeing up time for what truly drives Dipeeo’s value: hands-on client support.

With MerciApp, Dipeeo eliminated manual workarounds, unified its team’s messaging, and gave every employee more time to focus on what matters most: client relationships and legal expertise.

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Replacing manual copy-paste with snippets and endless proofreading with auto-correction

In the legal industry, a spelling mistake isn’t a minor detail — it’s the company’s credibility on the line. With 550 clients expecting flawless GDPR documents and prospects judging Dipeeo from the very first email, writing excellence is a business imperative.

Before MerciApp, everything relied on makeshift methods: templates copy-pasted from personal drafts, verb conjugations checked on Google, and emails proofread three times before sending.

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The consequences were tangible: unnecessary mental load spent on form rather than substance, a brand image weakened by typos slipping through the cracks, and inconsistent sales messaging from one employee to the next.

Dipeeo needed a single solution covering all its use cases — sales and legal — across every daily tool, with zero friction.

A built-in assistant everywhere, adopted by everyone

Dipeeo didn’t just install a spell checker — the company structured its writing practices around MerciApp, with a rollout tailored to each team’s needs.

The deployment happened in two phases. First, the extension and auto-correction were installed for all employees in contact with clients or prospects. Then, for those who wanted to go further, snippets were set up with hands-on support from the MerciApp CSM.

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In practice, MerciApp enables Dipeeo’s teams to:

  • Write with confidence thanks to auto-correction that works across the entire workspace: Gmail, Slack, LinkedIn, Google Drive — with nothing to configure.
  • Save time on repetitive tasks with over 40 snippets created by the sales team: meeting notes by domain, follow-ups, and templated replies based on prospect responses.
  • Align sales messaging through shared snippets across the team, ensuring a consistent tone and brand image.
  • Secure legal deliverables with an auto-correction layer that complements human proofreading before documents are sent to clients.
  • Focus on substance: sales reps spend less time on formatting and more on relationship quality; legal experts refocus on their core expertise.
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Real-time spelling, grammar, and syntax correction. Automatic and native across the entire workspace. Sales and legal teams benefit from a consistently high standard of writing.

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Smart rephrasing in seconds. Clarity, fluency, and a professional tone aligned with the demands of the legal sector — with no extra effort from employees.

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Templated replies and meeting notes in a single shortcut. Over 40 snippets shared across the sales team: meeting summaries, follow-ups, and post-signature messages.

More time for people, more rigor in writing

With MerciApp, Dipeeo doesn’t just fix typos — the impact is measured in time reinvested in expertise and stronger confidence in every interaction.

Measurable gains

  • 30 minutes saved per employee per day, equivalent to 2.5 hours per week reallocated to high-value tasks.
  • Zero typos in prospecting emails: brand image is protected at every touchpoint.
  • Legal documents delivered with an extra layer of quality assurance, complementing human proofreading.
  • Fully unified sales messaging thanks to shared snippets: no more inconsistencies in tone across team members.

MerciApp in one word?

“Seamless.”

Lisa, Business Development Representative @Dipeeo

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A human impact

Beyond the numbers, MerciApp has profoundly transformed the teams’ daily work.

  • Greater confidence in client communications: knowing that every email is automatically corrected frees the mind and lets you focus on the message.
  • Less mental load: no more re-reading emails three times or checking conjugations on Google.
  • Time reinvested where expertise is irreplaceable: building genuine relationships with prospects and clients.
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1740765203846

Co-founder & COO

In short, why did Dipeeo choose MerciApp?

  • Full coverage: auto-correction across the entire workspace — Gmail, Slack, LinkedIn, Google Drive — without changing habits.
  • Dual use, sales and legal: a single solution to secure prospecting emails and GDPR deliverables.
  • Shared snippets: over 40 pooled shortcuts that align tone of voice and save considerable time.
  • Instant setup: extension installed in seconds, natural adoption from day one.
  • Hands-on support: a dedicated CSM, a group briefing, an on-site visit, and responsive support for every question.
  • Measurable impact: built-in usage analytics to track corrections and validate ROI.